Connecting herders directly to the market — replacing informal middlemen with a certified, soum-level collection point
Hundreds of herders in a soum sell separately, through their own scattered channels — which means soum officials and vets responsible for quality and origin certification simply cannot reach most animals before sale. In practice, certificates are often issued from a photo sent over Facebook rather than a physical inspection, which builds no real trust with buyers.
This is compounded by a structural "disadvantage of smallness": as of 2020, 45% of herder households owned under 200 head, and small-scale producers can't independently meet the volume or quality-documentation bulk buyers require. The result is a self-reinforcing cycle — informal trade dominates, quality goes unrewarded, so herders have no economic incentive to invest in quality over quantity.
This is the market-access failure that PUA, Lamb Fattening, and Disease-Free Zones all lead toward solving: even a herder with a healthy, well-managed, market-weight animal has no reliable, quality-rewarding channel to sell it through.
A centralized collection point at the soum center, where livestock and raw materials from many herder households are aggregated, inspected, quality- and origin-certified on the spot, and sold collectively — under direct contract with processing companies — through the herders' own cooperative.
The model connects two things that used to operate independently — pasture management and market access — into a single logic: a Pasture Use Agreement obligates herders to keep livestock numbers aligned with carrying capacity, which in turn increases the incentive to sell rather than accumulate; Single-Point Collection is what makes that sale worth more than it would be through an informal changer.
| Metric | Result |
|---|---|
| Livestock sold through the model | 22,554 SU-eq. |
| Total herder income generated | ₮3.8B |
| Cashmere sold (to Sor Cashmere) | 1,772.8t |
| Avg. quality premium — livestock | 18.8% |
| Avg. savings, bulk transport | ~50% |
| Financial IRR on pilot operations | 10.8% |
Regional economic-benefit modeling showed similarly strong results: in Tuvshinshiree soum (Sukhbaatar aimag), the model generated ₮1.22 billion in added income — a 12.7% increase in average household cash income. In Darvi soum (Khovd aimag), it generated ₮632 million — an 11.8% increase.
Financial modeling of a 20-tonne refrigerated container found it economically viable when used to store meat over winter and sell into higher off-season prices: roughly ₮100M annual revenue against a ₮102.5M initial investment. Modeled over an 8-year service life, this returns a 12% IRR.